Crate Classics Part 2 - General Levy, press release pressure

So, we all know that a good way to get your music out there, talked about, played on radio and written about, is to mail it with a press release to magazines/dj's/tastemakers etc, with as much information about the artist and product you're wanting promoted as possible (also including the release date, catalogue number, label, format etc).

Now you'd think Tim Westwood of all people would know that this information is paramount in your release schedule? Back in 1992 he released a 12" on his Justice Records label from General Levy, a dope record if ever there was one...


However, just check out the press release that came with it, you couldn't get more brief, it's like he was in a rush to get out the office that day. Gotta laugh, i've seen some dodgy press releases in my time but this one took the biscuit, mind you, he got the main points down I suppose - 'the no.1 jam on the street', 'slamming hip hop with a mad fat bass line', 'hottest ragga dj in the uk', and 'produced by tim westwood & bryan 'chuck' new'. Oh yeah, and 'check it'. No more, no less.


Nuff said I s'pose, and I must be honest, the music DID do to the talking on this occasion, and that really is a 'mad fat bass line'...